Mild Whistle: Branding by Oddds
Great identity system created by Singaporean studio Oddds.
“Mild Whistle’s new identity stems from a paradox effect surrounded by a combination of funk layering beyond formality. Like a gentle thunder – where two opposites or complexities brings about the designer’s works as it; being louder than what the designer intends.
The identity broadens with usage of letterpress accompanied by glamour with modernism. This is created with the intertwining between bronze and a soft tone of turquoise. The play of metal tones and pieces with cotton represents the designer’s ideologies of art direction and design.”