The Crux & Co. Branding & Packaging by Hue Studio
Excellent branding work by Australian firm Hue Studio for The Crux & Co, a café and patisserie in Melbourne.
“They say life is all about balance and that is the crux of the branding. From the monogram logo which resemblance the percentage symbol and a series of C/C tag lines are all balanced out by the pattern streamlined across all artwork and packaging. Custom designed typeface were developed for a family of logo type which featured on each packaging, not one having the other. Architecture and interior by Architects Eat.”